When a jewelry retailer needed a big platform to differentiate their brand we hit on something we were convinced was smart and powerful. Luckily, our clients agreed.

And so, “A Diamond Kind of Love” campaign began. We launched a multichannel effort that drove home the spirit and heritage of the 90-year-old brand. All demonstrating to what lengths guys will go when under the influence of love. The client's data showed their holiday sales went up 4% thanks, in large part, to this campaign. 

We also had a launch within a launch. With a new national campaign, came a new love song.

https://www.youtube.com/watch?v=x4urSwkFqTk

Co-Creative Director & Writer : Carlotta Stankiewicz