Yellowpages.com was Google before Google was Google. They were the champions of local search. The local phone book, online. We started working with them early on. We established their brand with the "Need something?" campaign. It hit on that human truth that when you need something, you try to make do. However, ultimately you call an expert. The client was so pleased with the campaign results, they decorated their new building with all the campaign graphics. They let us know the campaign was the reason for their new building. Consumers embraced it too. Some people even posted their own versions of "Need something?" TV spots. Need Something won many awards and went on for several years. All in all, the kind of creative we love doing.

Creative partner & writer : Trent Patterson