Denver was jilted by its hometown airline. Scorned by surprise layoffs, and going back on promises of long-term commitment. So, Southwest courageously stepped in. The idea was to sweep Denver off its feet. The "We Love You Denver" campaign was born. The effort was made up of actual employees. Sincere. Funny. Memorable. Denver finally did fall for Southwest Airlines. It's been a great love story ever since.

Co-Creator and Writer : Clay Hudson

Director : Fred Goss